Brand Anchor
Our most potent source of emotion. In B2B the emotion a buyer can act on is confidence — so the anchor must be a credible, board-defensible advantage.
SIRAR by stc · Cybersecurity
When everyone sees
When everyone sees
the same threat
01 · The difference
We look for
We look for
a different opportunity
02 · The thinking
That’s where our thinking
That’s where our thinking
begins
03 · The proposal
We are DDB
Here is our technical proposal
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We are DDB
The Power to Move
DDB is one of three global networks of the Omnicom Group — the 4th largest agency network in the world — unlocking the power of human emotion to change how people behave, feel and transact. As tphDDB we bring that mantra to the Kingdom and the wider MEA region.
1949Founded, New York
200+Offices worldwide
#1Cannes Lions network
40+Marketing disciplines
35+Years in the Saudi market
Methodology
Emotional advantage, made commercial.
A brand system that turns emotional advantage into commercial momentum — moving the decision-makers who matter from obligation, to preference, to pipeline. Same engine that moves markets; aimed at the few who move the market.
Category Drivers
The needs we satisfy — the rational and emotional needs of the buying committee, the category’s shared codes and parity claims, where every qualified competitor sounds identical.
Market Momentum
A more meaningful role, now. The regulatory, market and transformation forces that make the decision urgent today — the shift we create.
Tension & Opportunity
Where we hunt — the buyer’s professional tension, and the category whitespace no rival owns.
The Feeling We’ll Be Famous For
The association that tips a considered decision — the feeling that makes a buyer prefer us, and pick up the phone.
Distinctive Proof
The reasons-to-believe a buyer can take to their board, because a high-stakes purchase demands justification.
07 · The payoff
Emotional advantage commercial advantage.
“To move the masses” becomes “to move the decision.” The feeling must convert — landing in a value exchange, a clear next step, and a measurable path to a qualified lead.
The B2B addition · The conversion layer
Where the consumer model stops at the feeling, B2B makes the feeling convert. So Power to Move, applied here, carries a demand engine:
Named-account targeting (ABM)
Move the few who matter, not the many.
A value exchange
The emotional promise, backed by something a buyer will trade their details for — an intelligence report, a readiness review, an expert conversation.
A clear next step
“Talk to an MDR expert,” not “learn more.”
A measurable path
MQL → SQL → opportunity, aligned with sales.
The whole committee
The CISO (accountability & emotion), the technical influencers (proof), procurement (defensibility) — each moved by a different beat.
Knowledge transfer
Growing the next generation of Saudi advertising.
We partner with the Jeddah College of Advertising — the Kingdom’s specialist advertising school — bringing students onto real accounts. Internships, hands-on mentorship, and live campaign work that turn classroom theory into industry instinct: an international network transferring its craft to the talent shaping Saudi’s creative future.
In partnership with the Jeddah College of Advertising
University of Business and Technology · Jeddah · IAA-accredited, New York
Internships on live accounts
Students embed with our teams on real, in-market work — briefs with actual clients, not simulations.
Hands-on mentorship
Our creatives, strategists and producers teach the craft directly — from first idea to final build.
Classroom to campaign
They follow a brief all the way to launch, and see how the work actually lands on the ground.
Quarterly · Strategic intelligence
Quarterly Strategic Intelligence Exchange
DDB will bring an outside-in perspective that complements sirar’s cybersecurity expertise. Through quarterly knowledge-sharing sessions, we will identify the shifts shaping B2B audiences, brands and communications, assess how leading regional and global players are responding, and translate those signals into practical implications for sirar’s communications, content and customer experience.
The goal is to turn this knowledge into communication that is clearer, more distinctive and more valuable to business audiences.
Each session includes
- Emerging B2B, technology and communication trends.
- Regional and global category benchmarking.
- Best practices from cybersecurity and relevant adjacent sectors.
- Clear implications, opportunities and recommended actions for sirar.
- A concise takeaway report to inform upcoming briefs, campaigns and content priorities.
Clients
Trusted by leading brands
Local
International
Ways of work
How we work together
Scope of Work
What we deliver, how deep it goes, and the boundaries of the engagement — across strategy, creative, content, and production.
Service-Level Agreement
Response times, turnaround, and the commitments that keep delivery accountable from brief to launch.
Ways of working
Your content calendar,
Your content calendar,
live on Trello
The client-servicing team runs everything on a shared Trello board — a live content calendar where every piece of content is a card, tracked from brief to approval and open to every stakeholder, 24/7.
Cloud sharing & approvals
24/7 access
Mobile + desktop
Status at a glance
One card per content
Brief & Insights2
SocialFilm
Cyber Awareness — Launch
Instagram
Q3 Always-on — Reels
In Production2
PrintDigital
Trust Report — Key Visual
Web
SME Campaign — Copy
Approved2
TV
Ramadan Teaser
YouTube
Brand Film — Cut 4
The team
The people behind the work
Selected work · B2B & B2G
Built for business & government.
Selected campaigns for enterprise, regulated and public-sector clients — the work behind the results.
Clients
Campaigns
Selected work
View all ↗
Work that moved markets
Click to unleash our creative proposal
View how we turned MDR brief into a creative campaign
Download the deck ↓